and who we are... Visiting some websites can give you a case of motion sickness. Screaming colors, blinking lights, and motion on the screen are not why people visit websites. Did you ever notice how distracting it is to try to read something when there is something moving within your peripheral vision? At Innovative Software Design, our expertise goes beyond just creating great-looking websites.   We have expertise in psychology and human factors (how people interact with computers), graphics design, and internet technology. We specialize in information-based sites.  If you crave a lot of flashing junk on the screen, you are in the wrong place. We can create eye-catching animations and multimedia, but we encourage you to use them cautiously. The attention span of the average internet user is breathtakingly short. If you make them wait a long time while your multimedia downloads, they will click away, possibly never to return. At Innovative Software Design we strive to create high-tech razor-sharp graphics and pleasing color schemes. We design navigational structures that make surfing our websites easy and fast. We ensure that your site works under different browsers at different resolutions. We actually make sure your content is spelled correctly. Experience counts Rick E. Berger, Ph.D., President of Innovative Software Design, has been producing state-of-the-art computer software since 1976 (way back before computers were considered "personal!"). His background in psychology, human factors and computer interfacing has given him special skills in effectively communicating information to both technical and lay audiences. For seven years he produced computer graphics and multimedia for the U.S. Air Force and helped design the first Air Force website in San Antonio, TX. At Innovative Software Design, we always strive to produce websites that exceed the client's expectations. We have been involved in website production longer than most of our competitors. Experience counts! We offer a wide range of internet services. Member of The HTML Writer's Guild