web design by Innovative Software Design

<body link="#008080" vlink="#C0C0C0" alink="#008080"> <p>This page uses frames, but your browser doesn't support them.</p> <font face="Arial, Helvetica" color="#EADABD" size="5"><p>HITS HAPPEN...</font><font size="2" face="Arial, Helvetica" color="#FFFFFF">(ask us how)<br> <br> web design, web designer,san antonio,Creating your website doesn't have to be a complicated, nerve-jangling process. We will help make it a pleasant and rewarding experience for you.<br> <br> As a professional, you realize that your website is another extension of your image-- no different than your corporate brochure, business card, or receptionist. Such first impressions will be long remembered. <br> <br> Strong "gut-level" impressions of your website will be based on:<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">"look and feel"<br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">what it says<br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">how it says it <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">how well it works<br> <br> </font><font face="Arial, Helvetica" size="3" color="#EADABD">designing your website</font><br> <font size="2" face="Arial, Helvetica" color="#FFFFFF"> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">"look and feel"</font><font size="2" face="Arial, Helvetica" color="#FF0000"><br> </font><font size="2" face="Arial, Helvetica" color="#FFFFFF">All aspects of the way that your website looks and navigates can subtly influence people's perceptions and emotions. The use of colors, fonts, graphics, even empty space are important. <br> <br> So, ask yourself, "What image do I want to convey?"<br> </font><font size="2" face="Arial, Helvetica" color="#FF0000"><br> </font><font size="2" face="Arial, Helvetica" color="#FFFFFF">Every aspect of design impacts how people will respond to the information that you are presenting. All the design elements (for example, colors, graphics, fonts) combine to create a "look and feel" that communicate more than just the words on the page. Look and feel can communicate seriousness, playfulness, hipness, conservativeness. Just about any "ness" you can name. Your web designer should be knowledgeable about these issues.<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">what it says<br> What is the purpose of the website? Is it intended to generate phone calls to your business? On-line orders? Is it an informational site with a database? You  must decide what information should be available within the website and what <em>not</em> to include. Do you want your site visitors to return again and again? If so, you must provide ever-changing information, entertainment, or offer a database of information that will draw visitors back to your site.   <br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">how it says it <br> Face it. A large chunk of the hundreds of millions of pages available on the internet were produced by nonprofessionals. For them, details like design, spelling, and grammar are not critical. For you, it is. Your website is a reflection of you.<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">how well it works<br> Your website must be logically organized, easy to navigate, even fun. Links should work when you click them. Pages should load quickly. You should know where you are in cyberspace.<br> <br> </font><font face="Arial, Helvetica" size="3" color="#EADABD">promoting your website</font><font size="2" face="Arial, Helvetica" color="#FFFFFF"><br> Once you have actually built a website, visitors  will not suddenly begin browsing your site as if by magic. Too many people naively believe that simply placing web pages on the internet automatically causes people to look at them. There are <em>hundreds of millions</em> of competing pages. You need to provide potential visitors with a way to find you in this cyber-jungle.<br> <br> There are several primary ways people will find your website:<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">search engines<br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">links<br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">promotion via other media<br> <br> For your website to be successful, a promotion strategy is necessary.<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">search engines<br> It is true that all the popular search engines will eventually find your website and index its pages into its database. But if someone is searching a particular topic and your website comes up number 14,267 out of 19,628 pages, you have a better chance of getting them to find your site by dropping fliers out of airplanes.<br> <br> There are thousands of search engines available today, though most people use the biggest ones, now numbering about 15. You probably used one to find <em>your way here</em>. It was not by accident that this website rated highly in the search engine you used. Knowing how to make your website's URL (website address) appear high on the list of a search engine takes knowledge and skill. Obviously, we know how this works. <br> <br> At Innovative Software Design, we are experts at making your website highly rated by search engines. We do this both by our knowledge of how search engines work as well as intelligent determination of "keywording" your site to optimize the likelihood of it being found.<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">links<br> You know 'em. You love 'em: links. These little underlined words that jump you around the web. Sometimes, if your site is good enough, people will voluntarily provide links to it without you having to do anything. Most of us have to get linked the old-fashioned way: solicit them. The good news is that there are hundreds, perhaps thousands, of sites that provide long lists of links to sites, often categorizing them to make them useful. Usually you can be added to these lists by simply requesting to be linked. We provide this service along with the search engine submission service.<br> <br> <img src="images/bullet1.gif" hspace="8" WIDTH="18" HEIGHT="10">promotion via other media<br> Once you have a website, it is imperative that you use it as a calculated part of your overall promotion strategy. Use your URL (your domain name) as part of all your advertising. List it on your business cards. <br> <br> <br> So, if you think you are ready to build a website, your next step is to find a web designer who can accomplish <em>your</em> goals. You should consider Innovative Software Design. <br> <br> </font><font size="2" face="arial, helvetica, sans-serif" color="#FFFFFF"><a target="main" class="off" onMouseOver="this.className ='on';" onMouseOut="this.className='off';" href="philosophy.htm"><strong><u>Here's why...</u></strong></a></font><font size="2" face="Arial, Helvetica" color="#FFFFFF"><br> <br> <a href="mailto:rberger@insoftdesign.com">E-mail</a>  or call us at 440.878.0887 for a <em>free</em> consultation!<br> </p> </font> </body>